Tuesday, April 24, 2018

[MFP] Another New Case from UNCDF MicroLead: Taking Human-Centered Design from Theory to Practice

 

New Case Study: Human-Centered Design from Theory to Practice


When Uganda's UGAFODE approached expanding rural access to savings, and in particular to women, they discovered an unmet need in the market. Working with IDEO.org, UGAFODE and MEDA used a human-centered design methodology for its research and uncovered existing savings groups didn't have a safe place to store their money. They also realized that the biggest challenge facing its potential customers was access – both for client convenience and security.

 

Mobile banking delivered with a group-catered product appeared to be the answer to this challenge, enabling customers to collectively deposit money safely with low transport costs.

 

UGAFODE launched AirSave in June 2014 with ambitious goals, yet the results were not promising. Mobile banking delivered with a group-catered product was expected to overcome the barrier of accessibility, but it was clear that groups and individuals were not interested in using UGAFODE's mobile platform, AirSave.

 

Get the case from UNCDF MicroLead and discover what went right, what went wrong, and lessons learned introducing this agent-based mobile savings product: http://www.uncdf.org/article/3429/airsave-taking-human-centered-design-from-theory-to-practice


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Monday, April 16, 2018

[MFP] New Case Study from UNCDF MicroLead: Group Savings from Theory to Practice

 

Encouraging rural borrowers to save seemed a no-brainer for Uganda's UGAFODE, a deposit-taking microfinance institution (MFI). It would enable the MFI to mobilize more funds for on-lending and expand its product offerings to a relatively untapped market.


But things didn't go as planned. The six-month pilot revealed numerous challenges to their new GroupSave product, and account openings were well below targets.


What went wrong, and more importantly, what was the solution?


Explore the challenges and opportunities of linking savings groups to formal financial services for rural, low-income women and men in Uganda in the new case study from UNCDF MicroLead: Group Savings from Theory to Practice. http://www.uncdf.org/article/3430/group-savings-from-theory-to-practice


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Posted by: kweiss2001@gmail.com
Reply via web post • Reply to sender • Reply to group • Start a New Topic • Messages in this topic (1)
Have you tried the highest rated email app?
With 4.5 stars in iTunes, the Yahoo Mail app is the highest rated email app on the market. What are you waiting for? Now you can access all your inboxes (Gmail, Outlook, AOL and more) in one place. Never delete an email again with 1000GB of free cloud storage.
WARNING! If you hit REPLY, your message will go to the entire listserve, not just the original author!

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