The ILO's Microinsurance Innovation Facility has recently released a new Microinsurance Paper titled 'Breaking the ICE: The role of insurance associations in insurance consumer education'.
In the last decade, some insurance associations (IAs) have expanded beyond their traditional core functions to develop insurance consumer education (ICE) programmes. Authored by A. Dalal and C. Fonseca, Microinsurance Paper #31 discusses the steps that should be taken during the preparation of an ICE. Based on a review of the experiences of IAs in five countries, namely Brazil, Colombia, Kenya, Mexico and South Africa, these steps include assigning responsibility internally, defining funding mechanisms, setting clear goals, defining the programme target and identifying partnership opportunities. It goes on to summarize key lessons for IAs on content, delivery and monitoring and evaluation.
Read the full paper:
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Best regards,
ILO's Microinsurance Innovation Facility
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