[MFP] CGAP Newsflash: Lessons from Designing a Mobile Money Product

 

CGAP Newsflash: Lessons from Designing a Mobile Money Product On 1 March 2012, CGAP, Grameen Foundation, and MTN Uganda announced plans for a new research initiative to develop mobile financial products for the poor. Nearly one year later, the partners have moved through multiple stages of development and are now in the launch planning phase. There are unique lessons learned at each step in the process - set-up, research and ideation, customer segmentation, concept development and product design. Follow the process from start to end on CGAP.org: Project Announcement Phase 1 and 2: Set-up; research and ideation Customer Segmentation: Not every poor person acts the same way Phase 3: Concept development Design: Product development doesn't end here CGAP   You have been sent this email because you are on the CGAP emailing list. If you prefer not to receive further emails, please email us at CGAP@WorldBank.org

 

 

 

__._,_.___

Reply via web post

Reply to sender

Reply to group

Start a New Topic

Messages in this topic (1)

Recent Activity:

Visit Your Group

WARNING! If you hit REPLY, your message will go to the entire listserve, not just the original author!

Switch to: Text-Only, Daily Digest • Unsubscribe • Terms of Use • Send us Feedback

.

__,_._,___