[MFP] Beyond slogans: Good practices in promoting microinsurance

 

The ILO's Microinsurance Innovation Facility has published a new microinsurance paper on promoting microinsurance products.

Please feel free to share the paper with others

Beyond slogans: Good practices in promoting microinsurance products

This paper is intended to provide examples of good practice for developing promotional campaigns. Based on dozen case studies, it provides microinsurance providers and their distribution partners with a ten-step promotional planning model that helps ensure that communication strategies attract low-income households by conveying appropriately the value of microinsurance products.

 

Read the microinsurance paper at:

http://www.ilo.org/public/english/employment/mifacility/download/mpaper22.pdf 

 

 

Best regards,

ILO's Microinsurance Innovation Facility

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