[MFP] CGAP Newsflash: Life Stories from Urban Microentrepreneurs in India

 

 

CGAP Newsflash: Life Stories from Urban Microentrepreneurs in India CGAP is collaborating with Janalakshmi Financial Services, one of India's largest urban microfinance institutions, to explore what it takes for an organization to shift its operational focus to its customers. The goal of this project is to learn together about three interrelated areas: understanding customers, designing effective delivery and making the economics work. The project team recently visited five households in Bangalore in order to get a better understanding of the role that finance plays in the lives of customers. Spending time with these families led to some interesting insights into the ways people manage their finances to address their different needs. You can read the life stories of Venkat, Abdul, Lakshmi, Mohan and Rajesh in their entirety in a new blog post on CGAP.org. Understanding customer needs and behavior will help Janalakshmi better match its products and services to the rhythm of its customers' lives. The next steps of the project will translate the insights gained from these customer perspectives to design more effective delivery built around the customer. We invite you to follow CGAP's ongoing collaboration with Janalakshmi on our Facebook journal, where we are posting updates on the progress of this project. CGAP     You have been sent this email because you are on the CGAP emailing list. If you prefer not to receive further emails, please email us at CGAP@WorldBank.org

 

 

 

 

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