 | ||
|
CGAP Newsflash: Explore an Inventory of Branchless Banking Product Concepts CGAP's work in applied product innovation aims to understand how customer-centric design methodologies can be tailored to branchless banking in order to create better financial service offerings for the poor. CGAP recently partnered with large commercial banks, design firms and and a mobile provider to complete three projects - in Uganda, Brazil and Mexico - that leveraged rapid prototyping and customer insights to validate the design of new products. Some product concepts and features developed during these projects were not chosen by providers or design partners for commercial launch. Even though they were not selected in the initial geographies, they may serve as inspiration for new products elsewhere. CGAP has made the full inventory of alternative product concepts from our work in Mexico, Brazil and Uganda publicly available on CGAP.org. You can explore the products, share your thoughts and apply the lessons learned to your own projects. Find out more about applied product innovation >>
You have been sent this email because you are on the CGAP emailing list. If you prefer not to receive further emails, please email us at CGAP@WorldBank.org
| ||
| Reply via web post | Reply to sender | Reply to group | Start a New Topic | Messages in this topic (1) |
No comments:
Post a Comment