The ILO's Microinsurance Innovation Facility (MIF) has recently released a new Microinsurance Paper that highlighted the role of audiovisual media in scaling up insurance education initaitives.
Audiovisual mass media campaigns for insurance education: Stages and lessons
Sarah Bel and Mariana Pinzón Caicedo
Microinsurance paper n°21, March 2013
As the microinsurance industry grows there is an increasing need to scale up insurance education efforts and educate a wider audience. Audiovisual media is an attractive dissemination channel to achieve this because it is strongly anchored in the lifestyle of low-income people in developing countries. This paper explores the stages of such campaigns and presents lessons learnt.
Read the microinsurance paper at:
http://www.ilo.org/public/english/employment/mifacility/download/mpaper21.pdf
Please feel free to share the paper with others.
Best regards,
ILO's Microinsurance Innovation Facility
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