The ILO's Microinsurance Innovation Facility has published a new paper on the demand for microinsurance products. Please feel free to post it on your website and share the paper with your organization and partners.
Why people do not buy microinsurance and what can we do about it
Michal Matul, Aparna Dalal, Ombeline De Bock and Wouter Gelade
Microinsurance Paper n°20, ILO, 2013
This paper aims to help practitioners understand what factors determine demand for their microinsurance products. Based on a review of more than 30 studies, it blends academic findings with practical examples and presents solutions to improve demand. Incorporating these into a marketing strategy does not need to be a costly exercise. These findings debunk some of the most common myths about the demand for microinsurance such as "People don´t buy insurance because they don´t understand it".
Download the paper:
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